Contrasts: Tadao Ando is a visual identity project for a hypothetical exhibition dedicated to the renowned architect.The concept explores the duality between spontaneous, imperfect sketches and the strict precision of the minimalism that defines his sacred spaces. This visual and stylistic contrast becomes a metaphor for deeper opposites — order and chaos, light and shadow, good and evil.The exhibition’s visual identity interprets this tension through a dialogue between instinctive marks and essential geometries, evoking the essence of Ando’s architectural language.

The exhibition guide is designed to avoid placing captions on the walls, keeping the installation as simple and minimal as possible.
Additionally, it allows visitors to take a keepsake home.
The catalog, on the other hand, includes more in-depth content than the guide, featuring all the photos and drawings displayed in the exhibition.
It was designed for enthusiasts, architects, and students.

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